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Real Estate Marketing Plan

How to Create a Property-Specific Marketing Strategy | RE/MAX Auction House

Real Estate Marketing / June 25, 2021 / By ll_remax

RE/MAX Auction House provides a tailored real estate marketing plan for each listing we work with. Below are strategies we use to personalize our marketing plan for your listing.

Evaluate the uniqueness of the home

It’s our job to find the unique qualities of your home or property buyers will appreciate. These qualities vary greatly and can be almost anything. 

For example, we look for unique traits like custom lighting in useful areas, spots with great sunlight for houseplants, hidden storage spaces—the possibilities are endless. We find the details that buyers might miss at first glance while touring the listing. 

Related: How to Get the Best Price on My Online Real Estate Listing

These qualities are important for the real estate marketing plan so we can help the listing stand out and feel special to buyers. While your home already feels very special to you, we need to work to translate that feeling for someone unfamiliar with the space. The information we present through our real estate marketing plan has to help the buyer see themselves in the space.

Collaborate with homeowners for home and area information

Speaking of your home feeling special to you, homeowners themselves are a great asset for helping us create a real estate marketing plan. You can provide more background information and context about the home and what it’s been through, including renovations, additions, customizations, and more. 

Related: “Where Are the Best Places To Market My Home?”

If your listing is in an area we aren’t very familiar with, you can also let us know about the qualities of the area the property is in; we are also highly experienced at using our own research tools for this information and find the best qualities to showcase in your listing. Our team leverages the knowledge of the listing owner to create a tailored real estate marketing plan geared toward success.

Choose RE/MAX Auction House for the best real estate marketing plan for online auction 🏡

RE/MAX Auction House in Kansas City is a team of full time real estate professionals. With over 40 years of combined experience, we use our expertise, industry knowledge, and passion for real estate to help you buy or sell your home. Though we still offer traditional real estate services for clients, we always work to spread knowledge about the benefits of online auction. We take a personalized approach to both types of buying and selling for our clients.

Get a complimentary property assessment from one of our team members today for a comparative market analysis. If you have any questions about how we create a real estate marketing plan or anything else we do, call us today at 816.741.0123. 

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